ORVEON
When Orveon—the parent company of bareMinerals, Laura Mercier, and Buxom—was established, they tapped Christine and her team to launch the brand’s social presence from scratch, with LinkedIn as the primary platform. The mandate was twofold: introduce Orveon to the market and grow a community from 0 to 30,000 followers entirely organically.
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Christine led a team of three social media experts to position Orveon as a credible new force in the competitive beauty landscape—one defined by sustainability and planet-first values. The strategy was built to reach high-value B2B audiences, including business and media leaders, the financial community, and potential ecosystem partners who could bring innovation and value-added capabilities to the organization.
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Anchored in Orveon’s mission, “Face Forward Together,” Christine and her team developed a narrative designed to connect with the broader community advancing beauty innovation—spanning packaging, ingredients, and beyond. Recognizing that today’s B2B channels are also highly visible to consumers, the launch strategy was intentionally built to speak to multiple audiences at once, balancing executive credibility with accessibility and transparency.
THE RESULTS
30K
LinkedIn Followers
Zero
Paid Ads
and Boosting
Honorable Mention:
PR Daily Social Media & Digital Awards 2023 - Social Listening & Real-Time Response
Winner:
Innovation SABRE Awards 2024 - Best Use of LinkedIn