Sparkling Ice

Despite dominating the market with a whopping $724M in sales, Sparkling Ice's Instagram presence paled in comparison to competitors. The brand struggled to break past a meager 87.3K followers, highlighting a significant disconnect between sales success and social media impact. The brand team presented Christine's team with a challenging objective: to increase the brand's instagram follower base to 100K in just 3 months.

Christine led a team of six to build a comprehensive social growth strategy grounded in audience insights. The work included deep audience analysis, the development of new brand personas, and a refreshed content system designed to drive consistent engagement. By integrating influencer partnerships, paid amplification, and always-on community management, the plan was built to accelerate follower growth while cultivating a vibrant, loyal community.

PHASE 1: Transforming the Sparkling Ice Feed

The first phase focused on revitalizing Sparkling Ice's visual identity and fostering deeper connections with existing followers. Christine and her team planned a lifestyle photoshoot to capture the brand's new essence, partnered with micro-influencers for content creation, and curated a content calendar that resonated with audiences by tapping into cultural trends and timely conversations. This resulted in a more cohesive feed, amplified by user-generated content and engaging TikTok-style Reels. Additionally, implementing the new brand voice and visual identity solidified Sparkling Ice's image on social media.

PHASE 2: Reaching Growth Goals Through Social Activations

With a revitalized feed, the team executed social activations designed to achieve follower growth. Weekly giveaways, boosted high-performing content, gamified Stories, and surprise & delight initiatives kept audiences engaged and eager to interact.

SPARKLING ICE

THE RESULTS

100.8K

Total Followers
in 3 Months

15.5%

Follower Growth
in 3 Months

306%

Increase in
Engagements

450%

Increase in
Reach